Strategic Marketing Leader - Digital Campaign Strategy - MarTech Optimization

With over a decade of cross-sector experience spanning corporate, nonprofit, and agency environments, I bridge high-level strategy with technical execution. I specialize in driving end-to-end multi-channel campaigns, optimizing MarTech infrastructure, and enforcing brand governance to scale engagement. My toolkit combines data-driven digital management (CRM automation, web analytics) with visual execution (Adobe Suite, Canva) and rigorous project governance (Asana, Wrike) to deliver complex initiatives on time and on target.

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Web Design

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Graphics/Videos

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Project Management

Core Competencies

  • Digital & UX/UI: Web Management and Design, Content Management and Creation

  • Brand Strategy: Identity Systems, Logo Design, Brand Style Guides, Print & Digital Collateral

  • Growth Marketing: Short-Form Video Strategy, Editorial Planning, Data-Driven Storytelling

  • Project Operations: PMP Workflow Standards, Project Management, Cross-Functional Leadership

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Where Creative Strategy Meets Enterprise-Level Execution

I am a senior marketing strategist and designer with 10+ years of experience bridging creative strategy, user-centered design, and data-driven execution. Currently pursuing an MS in Marketing at Baruch’s Zicklin School of Business and preparing for PMP certification, I hold a Bachelor’s degree in Business Administration.

My work combines corporate-level strategy with hands-on digital execution—allowing me to lead campaigns, build digital products, and manage complex cross-functional projects on time and within scope.

Core Value Add:

  • Data-Backed Execution: Grounding visual design and content strategies in market analytics to hit core KPIs.

  • Project Rigor: Applying PMP principles to streamline asset creation, manage timelines, and reduce project friction.

  • Cross-Disciplinary Depth: Bridging the gap between creative teams, technical builders, and executive strategy.